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Why the Ford Mustang Still Rules in a Changing Market

Why the Ford Mustang Still Rules in a Changing Market

The next time you see a new Ford Mustang, look closely. It won’t say “Ford” or “Mustang,” nor will it have a blue oval or a chrome name badge that’s become synonymous with the brand.

But, you’ll just know that you’re looking at a Mustang. Why?

The Ford Mustang is a classic, national symbol and is currently the best-selling sports car in the world.

During its first full year on the market, Ford sold more than half a million Mustangs in North America in 1965. It’s also been one of the most flexible sports cars – available in a wide range of performance, price, storage, and seating options.

The Mustang’s popularity is one of the major reasons why Ford is keeping the model while dropping the majority of its other car models in favor of SUVs and SUV-like vehicles.

According to Ford, the Mustang and the upcoming Ford Focus Active will be the only passenger car models it will keep in the North American market. The Ford Focus Active will debut in 2019 and is a crossover-like hatchback.

The company will continue to offer its full range of trucks, SUVs, and crossovers, but by 2020, almost 90 percent of the Ford line in North America will be “trucks, utilities, and commercial vehicles.”

Shifting from cars to utility vehicles will be a larger profit driver for the company that has already reallocated nearly $7 billion of research funds from cars to SUVs and trucks. This news from Ford is an indicator of the changing North American car market.

Bloomberg reports that when gas is cheap, Americans fall back in love with trucks and SUVs because “bigger beats smaller, cheaper and fuel-efficient.”

General Motors will even stop production of the Chevrolet Sonic by as early as this year and is planning to discontinue the Chevrolet Impala in the next few years.

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BluePrint’s 306ci Small Block Featured on Mustang360

BluePrint’s 306ci Small Block Featured on Mustang360

Rob Kinnan, the brand manager for Mustang Monthly, recently wrote a piece about how installing an S-Drive system in your ride isn’t much more difficult than replacing a water pump.

Kinnan and his team used our 306ci small block that was stripped of its intake manifold, exhaust, and front timing cover for this build.

He believes that this kind of installation goes a long way in giving a modern restomod look to any engine compartment.

In case you aren’t as confident in installing an S-Drive system, Kinnan provided step-by-step instructions and photos on how they bolted an Eddie Motorsports S-Drive system on a small-block Ford.

“You wouldn’t want to do this installation on a correctly restored car,” Kinnan said, “...But even a basic restomod these days often gets a serpentine accessory drive system.”

He also notes that because of the design of serpentine pulley systems, an electric cooling fan and fuel pump have to be used so that there are no provisions to run the mechanical drives with these kits.

This feature gives clear, detailed instructions and photos if you ever plan to perform this kind of installation.

Do you think you would install an S-Drive system this way? Have you tried before? If so, what were your results?

We’d love to know! Reach out to us on our Facebook page or shoot us an email at info@blueprintengines.com.

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