Revered for Design and Purpose: The Ford Bronco Lives On

June 17, 1994, burns in America’s memory as one of the most significant days in sports, and car history. As documented in the ESPN 30/30 film, June 17, 1994, saw the following events:

  • Arnold Palmer playing his final round at the U.S. Open

  • The commencement of the 1994 FIFA World Cup, hosted for the first time by the United States

  • The New York Rangers celebrating their win at the Stanley Cup Finals with a ticker-tape parade on Broadway

  • Game 5 of the NBA Finals between the Houston Rockets and the New York Knicks

  • Ken Griffey Jr. tying Babe Ruth's record of the most home runs (30) before June 30th and the team's 65th game of the season

On that same day, former Heisman trophy-winner, O.J. Simpson was a passenger in a white 1993 Bronco owned and driven by Al Cowlings as they attempted to elude the Los Angeles Police Department in a televised low-speed chase.

An estimated 95 million people watched the event that was described as "the most famous ride on American shores since Paul Revere's."

Since then, Ford Broncos have only increased in popularity and value.

According to Bloomberg, the current average value of a Bronco in perfect condition is $47,025 compared to $23,400 five years ago. For one in drivable and generally good but not perfect condition, the value is $29,188 compared to $14,500 five years ago.

BluePrint Engine’s exhibition booth at the annual Specialty Equipment Market Association, (SEMA), trade show in Las Vegas featured an electric blue Ford Bronco from Maxlider Brother Customs.

The stunning Bronco was displayed with its hood open, showing off a BluePrint crate engine complete with BluePrint break-in oil.

Located in Bloomington, Illinois, the Maxlider family specializes in rebuilding, restoring, and selling quality, classic vehicles, but especially Broncos. They opened shop four years ago as the popularity of the classic car increased around the country. Their 8,000 square-foot shop has restored more than 300 Broncos.

Their inventory consists of classic Ford Broncos, Ford Mustangs, classic trucks, vintage SUV’s, and other hot rods. They even have a “Classic Car Matchmaker” program where you can submit the kind of classic car you’re looking for, and their scouts around the country will help you find the right fit.

Ford Broncos were produced from 1966 to 1996 and were viewed as five different generations:

  • 1966-1977 – Generation I (The ‘Early Bronco’)

  • 1978-1979 – Generation II

  • 1980-1986 – Generation III

  • 1987-1991 – Generation IV

  • 1992-1996 – Generation V

Ford formally announced at the beginning of 2017 that they would bring back production of Broncos in 2020 but have not released any other details.

Until then, BluePrint Engines will continue to provide cool engines for these sweet, classic rides.

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