Mopar Muscle: The Baddest On and Off the Track
There’s nothing quite like seeing (or driving!) a Mopar muscle car.
Mopar is the parts, service and customer care organization within Fiat Chrysler Automobiles. The name is a portmanteau of the words "MOtor" and "PARts."
The term was first used by Chrysler in the 1920s and was introduced as a brand starting in 1937. The name “Mopar” was originally created by a committee to use on cans of "Chrysler Motor Parts" antifreeze.
The term has thus become an inclusive word for any Chrysler-built vehicle—most any Dodge, Chrysler, Plymouth, Imperial, DeSoto, or Dodge or Ram truck.
In Canada, Chrysler parts were sold under the Chryco and AutoPar brands until the Mopar brand was phased into that nation's market, starting in the late 1970s.
During its 80 years in production, Mopar has sponsored a number of racers in a variety of motorsports series.
In 1996, Mopar sponsored the #30 car of Jimmy Hensley in the NASCAR Camping World Truck Series. From 2004 to 2007 Mopar sponsored the #9 car driven by Kasey Kahne in the Sprint Cup Series for the Bank of America 500 at Charlotte Motor Speedway.
In the United States and Canada, Mopar also sponsors Formula D racing. Mopar had sponsored NHRA drag racer Allen Johnson in that series' Pro Stock division for 20 years, but during 2016 season they sponsored Jegs Coughlin Jr. and Erica Enders-Stevens.
Mopar sponsors the Mopar Mile-High NHRA Nationals held each July in Denver, which is the longest-running sponsorship in all of drag racing.
This candy apple-green Mopar muscle car is run by our Mopar 408 stroker! We love receiving customer photos – be sure to keep submitting them on Facebook, Twitter, and Pinterest by tagging #BluePrintEngines. You can submit your photos and car stories via email to email@example.com too!