The Ford Falcon was produced from 1960 to 1970 across three generations.
- Generation 1: 1960 - 1963
- Generation 2: 1964 - 1965
- Generation 3: 1966 - 1970
It was initially a sales success for Ford that outsold rivals compact cars from Chrysler and General Motors introduced at the same time. The television marketing for the Ford Falcon featured the first animated appearances of the characters from Charles Schulz's most celebrated comic strip, Peanuts.
The Falcon was offered in two-door and four-door sedan, two-door and four-door station wagon, two-door hardtop, convertible, sedan delivery and Ranchero pickup body configurations. For several years, the Falcon name was also used on passenger versions of the Ford Econoline van.
Variations of the Ford Falcon were manufactured in Argentina, Australia, Canada, Chile, and Mexico.
The Falcon design project was sponsored by Ford General Manager Robert S. McNamara, who commissioned a team to create what – by American standards at the time – would be a small car but elsewhere in the world considered a mid-size.
McNamara was intimately involved in the development of the Falcon and insisted on keeping the costs and weight of the car as low as possible.
In fact, the original price of new Falcons sold from 1960 to 1965 ranged from $1,900 - $2,200.
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